Alan Berg

CSP, Global Speaking Fellow

Alan Berg has been called “The Leading International Speaker and Expert on the Business of Weddings & Events.” He’s a Certified Speaking Professional, the highest earned designation through the National Speakers Association, and one of only 36 Global Speaking Fellows in the world! In addition to his contribution to 1 Habit, Alan is the author of 5 books: “If Your Website Was an Employee, Would You Fire It?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events”, “Why Don’t They Call Me?” and his newest book “Wit, Wisdom and the Business of Weddings.” He’s presented and done sales training in 14 countries, on 5 continents – 5 of them in Spanish, and he does sales training, consulting and website reviews for clients, large and small, around the world.

My Books

Please check out my most recent books.

1 Habit: 100 Habits from the World’s Happiest Achievers – Paperback

You know the joy you feel when you are so passionate about your “why” that you can’t wait to wake up and jump right into life? That motivation will get you started, but to be able to follow through, you need the Habits that will help you place one foot in front of the other when things get tough.

Author, Steve Samblis spent years searching the world for the most successful people on the planet. He got to know them and asked them each “What was the one most crucial habit in your life that has made the most significant impact on your success.” He then took these 100 Habits and put them into a book called 1 Habit.

Not only does the 1 Habit contain the Habits, but it also teaches you how to make a Habit part of who you are. Make it part of your being. Once instilled in you, the Habits becomes something you just automatically now do, and that automates your pathway to success.

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Shut Up and Sell More Weddings & Events: Ask better questions, listen to the answers and grow your business

It all starts with a saleWhether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy.Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.Alan Berg, CSP
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Wit, Wisdom and the Business of Weddings: A Compendium of Ideas, Insight and Inspiration from an Industry Leader

Part “How-to-do” and part “How-to-think”, Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called “The Leading International Speaker and Expert on the business of weddings & events,” and he’s been writing articles and blogs for years. This book is a Compendium (compilation) of some of his favorite writings, intended to give you ideas and inspiration to act on those ideas. Taking action is at the core of Alan’s speaking, writing and sales training. The concepts and impact are powerful, but Alan has a way of delivering them that makes them feel easy, and most important actionable, whether you’re new to the wedding and event industry, or a seasoned veteran.Each chapter stands on its own, so this book is not meant to be read front to back (although you certainly can, if you’d like). Scan through the Table of Contents and choose the topic that you need right now, and jump to it. Bounce around from Sales to Business to Inspiration, or stick to one section. There’s no right or wrong way to consume his wisdom, gained from over 25 years helping wedding and event businesses, like yours succeed. Where did Alan gain this knowledge? Great question! It’s through his years publishing wedding magazines, as Vice President of Sales at The Knot, speaking at conferences (in 14 countries on 5 continents) and consulting and doing sales training one-on-one, and in small groups (Mastermind Days), with businesses, just like yours. Join Alan on this journey through Sales, Business and Inspiration and you’ll be inspired to take your wedding and event business where its never been!

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Why Don’t They Call Me?: 8 Tips For Converting Wedding & Event Inquiries To Sales

It would be so much easier if they’d just pick up the phone and call you, wouldn’t it? That’s what Alan Berg hears from wedding and event pros around the world. However, in the real world you’re more likely to get digital inquiries through email, our website contact form, text, live chat, social media messenging and WhatsApp, than through a phone call.

How can you create a rapport, continue the conversation they’ve already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That’s what Alan will answer for you in this book. He’ll show you how to get them to reply quicker, and how you can convert those inquiries to appointments, whether live or virtual and even make sales, all through the same method with which they’ve reached out.

Alan will show you his 8 tips for converting wedding and event inquiries into sales. You’ll see how using the right tone, energy and format, can make all the difference. And, he’ll give you a few simple tips that will have them replying to messages that they currently ignore.

Lastly, there are real examples of conversations that wedding and event businesses, just like yours, have used to get appointments and sales, all without a phone call. And there’s more bonus material in the book, and on Alan’s site.

Want to know if this will work for you? Here’s what other businesses have written after using Alan’s techniques:

“In the past few weeks, I have already experienced positive results from utilizing some of the techniques Alan suggested.”

“I am pleased to say we’ve been getting a lot more responsiveness to our inquiry emails since we changed the language.”

“I immediately put the tips you gave into practice and am seeing more follow-up emails which will hopefully turn into more business.”

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If your website was an employee, would you fire it?: 5 things you wish you knew before you made your website and how to fix them now

When you ask yourself better questions, you’ll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It’s not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a quick and easy read as I want you to get on to taking real action. Without action there can’t be any change. Whether you work with a professional website designer or you look in the mirror to see your designer, you’ll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one. Are you ready to begin? Let’s start your journey to greater success, today. Here’s some thoughts from real people who’ve read it:

“For those that think their website is perfect then they need to buy this book. I did. I can tell you that Alan Berg hit every point and question I had brought to attention was answered in his book. All I can say is buy it!!!”
Rich Steckler, Infinity Films, Hollywood, FL

“Awesome book. Quick read, but very powerful. I feel like it helped me take immediate action to upgrade my site. A must read..”
Beau Kramer, Kramer Events, Paso Robles, CA

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Your Attitude for Success: Change your attitude for a better perspective on live and work 2nd Edition

What separates successful people and businesses from the rest? It’s not ideas or money, it’s the attitude you bring to the table everyday. Do you have what it takes to succeed? It’s there, inside of you. Read this book to recharge your inner power and reach greater heights, personally and professionally. You’ll feel empowered to take the actions necessary to move your life and business forward. Read stories about people, young and old, just like you, who have faced challenges from removing the training wheels on a 5 year old’s bike to open heart surgery. See how when you view a situation differently, you’re able to increase the chances of a better outcome.

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Great Habits help our actions become the new normal, and drive us forward toward newer and better outcomes

Alan Berg